How is it different with social media marketing?

Internet Marketing for Property Management

Internet Marketing for Property Management

Being new to content marketing for property management is something that you should not be ashamed of… well, not unless you plan on taking a rain check and ditching this strategy for good. While time is of the essence, it is never too late to change courses and take on this new opportunity. Content marketing may not be the end all and be all of your company’s success, but it does seem rational to study its structure and experiment with its features.

Content marketing takes on a lot of interpretations from people, which is why it is sometimes interchanged with social media marketing. Before setting the clear divide between the two, the definition of the former can be generally analyzed this way:

Content = information interpreted through words, images, etc.
Marketing = method of relaying information to educate, inform, promote, etc.

Property management benefits from content marketing because it helps real estate companies in attracting new clients and warranting the loyalty of the existing ones. In a society where Internet usage is prevalent, it is now essential to be relevant and visible online.

However, content and social media marketing are confused to be one and the same thing. Basically, they are not.

Content Marketing

– The context used is that for websites owned by the business itself (with own domain). Related posts can range from blog posts to infographics, thus offering diversity in formats.
– The main objective of this strategy is to promote quality content to generate leads that are effectively converted into purchases and service acquisitions. Demand generation is the term.
– While being a relatively new practice in the industry, this is a higher level of progress that is enacted upon after the social media initiative is attained.

Social Media Marketing

– The context used is for social media platforms such as Facebook and Twitter. The posts are tailor-fitted to the allowed specifications for each site and the expectations of users. For example, Twitter only allows short posts (140 characters being the maximum) while in Facebook, you can share away links and host liking contests for the Pages.
– With the pervasiveness of social media, brands can use the said platforms to generate awareness about the business. While at it, it can also be a means to maintain an interactive relationship with the customers so that they remain satisfied and interested.
– It is deemed as the preliminary step towards a deeper engagement with media publishing.

While different in some aspects, these two should exist to complement each other. Content marketing for property management serves as the core of the strategy whereas social media is a vehicle to expanding your business’ reach.